TRANSACTIONS / Sale of Ataman Group to Eczacıbaşı Girişim

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(19/11/2012) Eczacıbaşı Girişim, an Eczacıbaşı Group company active in the fast moving consumer goods sector, has acquired 100% ownership in Ataman, the leading hygienic wet wipes manufacturer in Turkey with its Uni Wipes brand. 
 
Ventura Partners acted as exclusive financial advisor to Ataman on the transaction.

Eczacıbaşı Girişim, an Eczacıbaşı Group company active in the fast moving consumer goods sector, has acquired 100% ownership in Ataman, the leading hygienic wet wipes manufacturer in Turkey with its Uni Wipes brand. Ventura Partners acted as exclusive financial advisor to Ataman on the transaction.

Established as a family company in 1989, Ataman Pharmaceuticals and Cosmetics began producing wet wipes in 1994 under the Uni brand. Focused on R&D and innovation, Ataman rapidly became the largest producer of hygienic wet wipes in Turkey and the Balkans. As a pioneer in the market, the company’s firsts include wet menthol inhalation wipes, double-sided peeling face pads, chemical-free wet wipes for newborns and etc. Along with Turkey, Ataman is also the market leader in Russia, Ukraine, Bulgaria and many CIS countries. 

A member of the Eczacıbaşı Group’s Consumer Products Division, Eczacıbaşı Girişim manages the distribution and sales of 49 brands and 1600 product variants produced or imported by the Eczacıbaşı Group.
 
Established in 1978, Eczacıbaşı Girişim currently distributes tissue paper products, cosmetic and personal care products, household cleaning and care products and baby food. Through this acquisition, Eczacıbaşı Group, a market leader in personal care sector with its brands such as Selpak, Solo, Okey, will expand its product range into hygienic wet wipes and baby care products and gain a new momentum in the Group’s growth in the FMCG market. 

Ventura Partners, based in Istanbul-Turkey, is one of the leading M&A advisory boutiques providing corporate finance services in a broad range of sectors.