TRANSACTIONS / Acquisition of Hobi Kozmetik by Dabur India

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(6/8/2010) India-based FMCG company Dabur India has agreed to acquire Hobi Kozmetik, a Turkish manufacturer of personal care products, for $69m (€53m).

Ventura Partners acted as exclusive financial advisor to Dabur India on the transaction

Dabur India has agreed to acquire 100% of Hobi Kozmetik, a Turkish manufacturer of personal care products. Ventura Partners acted as exclusive financial advisor to Dabur India on the transaction.

Set up in 1974, Hobi Kozmetik is a leading manufacturer of personal care products in Turkey. The company is a market leader in the hair gel category with a 35% share, and markets a wide range of hair care and skin care products under the ‘Hobby’ and ‘New Era’ brands. Its products are sold across 35 countries, including the Middle East and North Africa.

Dabur India is the fourth largest FMCG company in India with revenues of about $750 million & Market Cap of $3.5 billion. It operates in hair care, oral care, health care, skin care, home care and foods. It's flagship brands include Vatika, Hajmola, Real and Fem.
 
The transaction is subject to regulatory approval and is expected to be completed by the third quarter of 2010. The acquisition of Hobi Kozmetik is in line with Dabur India’s strategy to aggressively expand its scale of operations and strengthen its presence in the fast moving consumer goods space across the globe.

Ventura Partners, based in Istanbul-Turkey, is one of the leading M&A advisory boutiques providing corporate finance services in a broad range of sectors.